Case Study 1-3 Example | Topics and Well Written Essays - 1750 words

1-3 - Case Study ExampleDue to the increase in the market pressure, the conjunction focussed on its information technology (IT) department to provide information regarding the changing trend of the customers and increase the mark selling of the offerings. The key problem associated with the company is related to the use of different IT applications. The lack of importance towards customer relationship management (CRM) and IT system was the major factor which was critically affecting the company. Canyon bedcover had a conventional approach towards the use of information systems to ensure business effectiveness. Computerized Lodging Systems (CLS) was implemented in the company to keep a track of the customers. In order to monitor the customer preferences, Guestware software application was implemented. Correspondingly, the solvent faced was that no proper integration was being established between the CLS and the Guestware. Moreover, the person who acts as a coordinator in the comp any was not being able to provide relevant information on cadence and also did not cast off information related to the business ahead of time. Also, the firm did not have any Point of Sale (POS) in any of the restaurants and salons for the purchase of the goods. The key motive of the Canyon Ranch has been to increase the footfall and the level of customer satisfaction through efficient service deliverance. Therefore, the company needs to incorporate a management strategy to increase the customer relations effectively. The company through the increase of IT would be able to enhance the service deliverance and tracking (Applegate & Piccoli, 2004).The company Canyon Ranch is famous in the industry as gold standard and thus commanded a service rate of 25% to 30% greater than the other destination resorts. The unique value proposition of providing health and healing in Canyon Ranch which was supporting its increased market presence, was being followed by other spas. The day spa was taking into consideration the features