Morris Inn Written

Gorings and Rorers- with local anesthetic customers. Additionally, the strategies be put into place to increase returning customers on a regular basis. Our group is determined to improve the image of the Morris Inn and replace the dated concept that is presently associated with the Morris Inn. BACKGROUND The Morris Inn was built in 1 952 on the campus of the University of Notre Dame. Its expression was primarily funded by a generous donation from Ernest M. Morris, a 1906 alumnus of Notre Dame.In 2012 Ernestine Morris Carmichael Racial, the daughter of Ernest and Ella Morris, provided funding or the Morris Inn as a gift to the university. This restoration brought major improvements to the outdated Morris Inn, including expanding it from 92 rooms to 150 rooms, 18 of which argon suites. The size of the beds improved from double and single size beds to king and queen sized beds. In addition to the improvement in bed size, the renovation saw the introduction of the Irish tavern Rore rs and improvements to the fine dining restaurant Gorings.Also, the new 24-hour physical fitness center, gift shop, and the Fireside Terrace, an outdoor extension of Rorers that is complete with sofas, umbrellas, and fire its, are a leave of this renovation. RECOMMENDATIONS Increase exposure efforts in the South Bend area, epoch focusing on specific target markets In order to encourage much locals to come onto Notre Dam?s campus to eat at either Gorings or Rorers the first Step compulsioned is to increase the exposure Of each establishment in the local community.Gorings a fine dining restaurant has a small target market, middle to upper class, but also faces less competition that Rorers which faces heavy competition from other bars, particular Eddys Street establishments. As a result the selling program for Gorings and Rorers forget differ in that the efforts to expose Gorings must be concentrated and specified to reach small group, while Rorers campaign squirt cover a br oader target market. Because the target audience for Gorings will likely have a higher(prenominal) disposable income, marketing efforts for Gorings should be directed so that exposure towards higher income individuals will be maximized.Initially, the Morris Inn management should contact local line of merchandisees in an attempt to lure in business lunches and dinners, which historically are held at higher end establishments. Emails, calls and mail advertisements are all possible means of alerting the local business communities to the possibility using Gorings for meetings. Furthermore, the University is heavily conglomerate in the local economy, and taking out partners, donors, clients and other business affiliates to dinners at Gorings will help to increase exposure for the restaurant in the local business community.Also, to tempt higher income individuals and families, Gorings should advertise with local private enlightens. Schools much(prenominal) as SST. Joeys are likely to have on average families with higher disposable incomes, and wherefore can afford o eat at a higher end establishment such as Gorings. Sponsoring school sports teams, donations in Gorings name, and dinners at school fund raising auctions are all possible means of reaching to parents. Rorers target market differs from Gorings in that it is a much broader group than Gorings.A much higher percentage of the local community eats at bar and restaurant combination establishments on a regular basis, but on that point is also a much more competitive market. As a result, marketing efforts must be altered to reach a greater number of people, but doesnt need to be as specialized. Initially Rorers can advertise on and around Eddys Street to attempt to attract a segment of the local population that goes there to eat. The target market for Rorers is exactly the kind of people that eat regularly at Eddys street establishments such as Brothers and Resources.In addition, advertising at popular loc al events, such as Silver Hawks games and the farmers market are all opportunities to reach large segments Of the local population. In such advertisements it is important to heavily market incentives, such as free valet parking with dinner, in order to encourage attention customers to leave the establishments they regularly eat at in favor of Rorers. In addition, advertisements should be obviously tailored towards locals in order to help mitigate the apprehension that is felt by many locals in regards to coming onto campus.Produce a electropositive consumer experience that creates repeat customers The second tread in this process is to create an atmosphere for customers day or night out that favorably reflect the restaurants we are promoting. In an effort to provide a positive dining experience, the Morris Inn could coordinate tit sports teams, specifically basketball, hockey, and musical themeball (football days appear to al bear witnessy be successful). Packages including ticke ts to games as well as transportation through university golf carts to and from the hotel to various arenas could seer. E as a significant attraction for locals for fun nights out. Football weekends are flooded with visitors on campus, but filling Roses with viewers for less supported sports (but still with loyal fan bases) such as hockey and basketball could bring the consumer experience to bring customers back for more. In addition, advertising the restaurant alongside tickets and transportation with a potential discount on the whole package could pourboire the interest the hotel needs to attract nearby residents, especially those looking to save money on a family or couples night out.Along with that idea is the concept of increase ease of transportation around the Morris Inn, especially for those dining at Gorings or Rorers. The idea already in effect of free valet parking for customers of the restaurants is a novel one and hooks those concerned with the hassle of going out for dinner or a bite to eat. Free transportation to games across campus at Compton Ice Arena and the Joyce Center could do the same for the hotel as well as close the gap between Gorings, Rorers, and closer locations and competition like Legends of Notre Dame.Increase number on Investments of Social Media Strategies As a way of promoting both Rorers and Gorings, we tone that the entire Morris Inn brand should improve their presence on social media, which is currently very minimal. Morris Inns current presence is limited to Faceable, while neither of the two restaurants have a presence on any social media site. Social media is a prominent culture among people and restaurant-goers Of all ages, so it is crucial that both Rorers and Gorings become present on social media. Not only is this a enormously important aspect to the marketing of restaurants, but it is also a free method of advertising.We feel that Rorers and Gorings should have individual pages on twitter and Faceable, as they target very different crowds in their marketing plans. The Morris Inn should have a large presence on Twitter and Faceable and should feature links to the two restaurants pages in order to connect all three and create a strong brand. Both restaurants could advertise specials and special events on their respective pages and could encourage people to follow their Twitter page and like their Faceable page by offering deals only available to people who do so.Although Morris Inn already has a page on Yelp, which is a website that features restaurant reviews provided by the public, we propose that they consider paid advertising on restaurant review sites like this. Aside from paid advertising, Morris Inn should provide as many photos and as much information as possible to Yelp and similar sites to strengthen their online mage that will help to draw in visitors looking for right(a) reviews. Morris Inn should also contact local food floggers and invite them in for a free meal in exchange f or an online review to be read by potential customers.There should also be an effort to monitor on line reviews to assure that the reviews are primarily positive. BASIS FOR RECOMMENDATIONS As a team, we feel that these recommendations will increase the Morris Inns profits by creating a stronger business model. The Morris Inn has undergone major renovations, and with such renovations it is important to improve the marketing plan as well. By Meaning the original marketing plan of the Morris Inn, we feel we will be able to target a larger audience that will be more suitable for the customer base that the improved restaurants at the Morris Inn require.Rorers and Gorings require two distinct marketing plans to bring in a customized client base for each setting. Our solutions will draw the attention of each client base and therefore improve business for both restaurants. We are confident that our solutions will attract sufficient attention, while also remaining in a price range that is su itable for a struggling business. We have found convenient marketing availability in the South Bend area and have spoken to local residents who agree that our plan will target the appropriate client recess and improve business for Gorings and Rorers.There is room for further reading as the restaurants business improves including a social media plan that will gain popularity as customers increase. NEXT move We are now confident that with our suggestions The Morris Inn will have the resources to move forward and further implement the new marketing strategies. There are a few steps we feel that can be taken immediately to main exposure in the area. The first of these steps is primarily focused on personal contacts with potential clients.We have found in our research that it would be best to either purchase pre-composed emailed lists of the area or use your current records to cast out an email to all clients inviting them to dine at your new restaurants. It will also be important to make calls to frequent visitors of the university and employees of the university, particularly in the development center, who will contribute to the local atmosphere that you are trying to achieve. While it may not be the most enticing marketing plan, reaching out personally to clients will get them in the door and allow your team to explain the improvements of the Inn.There is no better way to sell something than with face-to-face contact. The second step that your team should immediately implement involves reaching out to local vendors for advertising within their companies. The Silverwares will be starting their season shortly as the go improves and it will be important to have advertisements ready for them. We have reached out to Nick Brown, the Vice President of the Silverwares, and he is willing to it down with your team and argue specific advertising availabilities based on how much money your team is willing to allocate.The Morris Performing Arts Center Will be hosting g uests like Aziza ANSI and Tyler Perry who will bring in large business and it will be important to have advertisements prepped for those events. Finally, we have spoken to SST.